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Publisher: Wiley-Blackwell

Volume 38, Number 4, 1 October 2012

Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets
pp. 379-405(27)
Authors: Rice, Ronald E.; Wu, Zunyou; Li, Li; Detels, Roger; Rotheram‐Borus, Mary J.

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Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience
pp. 406-428(23)
Authors: Wirth, Werner; Hofer, Matthias; Schramm, Holger

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The Influence of Paratext on Narrative Persuasion: Fact, Fiction, or Fake?
pp. 459-484(26)
Authors: Appel, Markus; Malečkar, Barbara

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Dynamic Motivational Processing of Antimarijuana Messages: Coactivation Begets Attention
pp. 485-509(25)
Authors: Wang, Zheng; Solloway, Tyler; Tchernev, John M.; Barker, Bethany

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Participatory Social Media and the Evaluation of Online Behavior
pp. 510-528(19)
Author: DeAndrea, David C.

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