Regional Market Strategies of Supermarkets and Food Processors in Extended MERCOSUR
Authors: Belik, Walter; Rocha dos Santos, Roseli
Source: Development Policy Review, Volume 20, Number 4, September 2002 , pp. 515-528(14)
Abstract:This article examines regional actions among supermarket chains and food manufacturers (second-stage processors) in the extended MERCOSUR. It highlights the emergence of `regional multinationals' operating in this market, which compete and sometimes co-operate with `global multinationals'. The harmonisation of customs regimes, the reduction of trade barriers such as tariffs and quotas, and the deregulation of foreign direct investment, have allowed multinationals — regional or global — to step up their regional activities. They increasingly undertake regional marketing strategies, are increasing their investment in the region's markets, and are causing new regional procurement systems to emerge.
Document Type: Original article
Publication date: 2002-09-01