Authors: Belik, Walter; Rocha dos Santos, Roseli

Source: Development Policy Review, Volume 20, Number 4, September 2002 , pp. 515-528(14)

Publisher: Wiley-Blackwell

Abstract:

This article examines regional actions among supermarket chains and food manufacturers (second-stage processors) in the extended MERCOSUR. It highlights the emergence of `regional multinationals' operating in this market, which compete and sometimes co-operate with `global multinationals'. The harmonisation of customs regimes, the reduction of trade barriers such as tariffs and quotas, and the deregulation of foreign direct investment, have allowed multinationals — regional or global — to step up their regional activities. They increasingly undertake regional marketing strategies, are increasing their investment in the region's markets, and are causing new regional procurement systems to emerge.

Document Type: Original article

DOI: http://dx.doi.org/10.1111/1467-7679.00187

Publication date: 2002-09-01

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