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Out of Left Field
Author: Smith, N. Craig
Source: Business Strategy Review, Volume 18, Number 2, Summer 2007 , pp. 55-59(5)
Publisher: Wiley-Blackwell
Abstract:
Major marketing failures grab a lot of attention. But why such failures occur is often over looked. N. Craig Smith tells how society often creates marketing nightmares.Document Type: Research article
DOI: http://dx.doi.org/10.1111/j.1467-8616.2007.00471.x
Affiliations: 1: ( ) is a Senior Fellow in Marketing and Ethics at London Business School., Email: ncsmith@london.edu
Publication date: 2007-06-01
- In this: publication
- By this: publisher
- In this Subject: Business
- By this author: Smith, N. Craig
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