Home >> Business Strategy Review, Volume 11, Number 4

Book Reviews

Source: Business Strategy Review, Volume 11, Number 4, 1 April 2000 , pp. 61-70(10)

Publisher: Wiley-Blackwell

Buy & download fulltext article:

The full text article is temporarily unavailable.

We apologise for the inconvenience. Please try again later.

Abstract:

Books reviewed:

Ward, Hanson Principles of Internet Marketing

Patricia B, Seybold Customers.com

Daniel S, Janal Dan Janal's Guide to Marketing on the Internet

Robbin, Zeff and Brad, Aronson Advertising on the Internet, 2nd edition

Don, Peppers and Martha, Rogers Enterprise One-to-One

Frederick, Newell Loyalty.com

Bryan, Bergeron The Eternal E-Customer

Marc, Braunstein and Edward H, Levine Deep Branding on the Internet

Document Type: Book review

Publication date: 2000-04-01

Related content
Marked list

Tools

Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content

Text size:

A | A | A | A
^ Back to top
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages. print icon Print this page