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Book Reviews

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Abstract:

Books reviewed:

Ward, Hanson Principles of Internet Marketing

Patricia B, Seybold Customers.com

Daniel S, Janal Dan Janal's Guide to Marketing on the Internet

Robbin, Zeff and Brad, Aronson Advertising on the Internet, 2 nd edition

Don, Peppers and Martha, Rogers Enterprise One-to-One

Frederick, Newell Loyalty.com

Bryan, Bergeron The Eternal E-Customer

Marc, Braunstein and Edward H, Levine Deep Branding on the Internet

Document Type: Book Review

Publication date: December 1, 2000

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