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lastminute.com: B2C e-commerce

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This case study describes the evolution of lastminute.com, from an initial business idea to one of the best-known European internet companies. It then discusses the insights it offers on e-commerce business models, strategies and management.
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Document Type: Miscellaneous

Affiliations: 1: Programme Director and researcher, Centre for Management Development, London Business School 2: Professor of Information Management, London Business School

Publication date: 2000-12-01

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