lastminute.com: B2C e-commerce
This case study describes the evolution of lastminute.com, from an initial business idea to one of the best-known European internet companies. It then discusses the insights it offers on e-commerce business models, strategies and management.
Document Type: Miscellaneous
Programme Director and researcher, Centre for Management Development, London Business School
Professor of Information Management, London Business School
Publication date: April 1, 2000