B2C e-commerce

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This case study describes the evolution of, from an initial business idea to one of the best-known European internet companies. It then discusses the insights it offers on e-commerce business models, strategies and management.

Document Type: Miscellaneous

Affiliations: 1: Programme Director and researcher, Centre for Management Development, London Business School 2: Professor of Information Management, London Business School

Publication date: April 1, 2000

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