@article {Furnham:1 April 2000:0955-6419:21,
	author = "Furnham, Adrian",
	title = "The Brainstorming Myth",
	journal = "Business Strategy Review",
	volume = "11",
	year = "1 April 2000",
	abstract = "Research shows unequivocally that brainstorming groups produce fewer and poorer quality ideas than the same number of individuals working alone. Yet firms continue to use brainstorming as a technique for generating ideas. This continuing use of an ineffective technique is interesting psychologically. From a practical viewpoint, understanding why brainstorming is usually ineffective, and why people still do it, gives a basis for suggesting how managers can improve the way they use it.",
	pages = "21-28(8)",
	url = "http://www.ingentaconnect.com/content/bpl/busr/2000/00000011/00000004/art00003"
	doi = "doi:10.1111/1467-8616.00154"
}