Skip to main content

The Brainstorming Myth

Buy Article:

$43.00 plus tax (Refund Policy)

Research shows unequivocally that brainstorming groups produce fewer and poorer quality ideas than the same number of individuals working alone. Yet firms continue to use brainstorming as a technique for generating ideas. This continuing use of an ineffective technique is interesting psychologically. From a practical viewpoint, understanding why brainstorming is usually ineffective, and why people still do it, gives a basis for suggesting how managers can improve the way they use it.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Document Type: Research Article

Affiliations: Business Psychology Unit, University College London

Publication date: 01 December 2000

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more