Building Yahoo!

Author: Koogle, Tim

Source: Business Strategy Review, Volume 11, Number 4, 1 April 2000 , pp. 15-20(6)

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Abstract:

Founded in 1994, Yahoo! is now one of the world's largest internet companies and one of the very few making profits. In this article, an edited transcript of a presentation in London late in 2000, Yahoo!'s Chairman and CEO outlines the company's evolution and strategy, and discusses what he sees as the key trends and issues today.

Document Type: Research article

DOI: http://dx.doi.org/10.1111/1467-8616.00153

Affiliations: 1: Chairman and CEO of Yahoo!

Publication date: 2000-04-01