Reaching the Board: Factors Facilitating the Progression of Marketing Executives to Senior Positions in British Companies

Author: Bennett, Roger

Source: British Journal of Management, Volume 20, Number 1, March 2009 , pp. 30-54(25)

Buy & download fulltext article:

Price: $48.00 plus tax (Refund Policy)

Abstract:

The scarcity of marketing executives on the boards of directors of large British companies has been the subject of much discussion in recent years. Yet empirical research into the antecedents of board membership for marketing managers has been sparse. This study surveyed senior marketers in 209 registered companies in the food and beverages manufacturing sector with the aim of establishing some of the main factors that distinguish marketing managers who had attained board level positions and those who had not. Possible determinants of board membership covered by the investigation comprised the personal background of the manager (elite credentials, functional specialism, knowledge of general and financial management, social behaviour, emotional intelligence), the competitive environment of the business, whether marketing performance was measured systematically, and the degree of the sales orientation of the firm.

Document Type: Research article

DOI: http://dx.doi.org/10.1111/j.1467-8551.2008.00581.x

Affiliations: 1: Centre for Research in Marketing, London Metropolitan University, 84 Moorgate, London EC2M 6SQ, UK, Email: r.bennett@londonmet.ac.uk

Publication date: 2009-03-01