The development, design and delivery of a retail simulation

Authors: Stubbs M.; Pal J.

Source: British Journal of Educational Technology, Volume 34, Number 5, November 2003 , pp. 651-661(11)

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Abstract:

theRetailGame.com is a web-based package of e-learning materials designed to support students on retailing courses. It uses the focal point of a ‘store opening’ to draw attention to key operational variables. The web-based package allows students to explore the impacts of variable combinations in a risk-free environment. This paper outlines the rationale for developing this new package; explains the design principles underlying its construction; and describes the delivery and assessment mechanisms in which it has been embedded. The case history of the project is reviewed, and actor-network theory is used to characterise the alignment of requisite time and expertise as a feat of engineering, facilitated by top-down support but dependent upon the creative manoeuvrings of the bottom-up enthusiast.

Document Type: Research article

DOI: http://dx.doi.org/10.1046/j.0007-1013.2003.00357.x

Affiliations: 1: Manchester Metropolitan University Business School, Aytoun Street, Manchester, M1 3GH. UK. , Email: j.pal@mmu.ac.uk

Publication date: 2003-11-01