Skip to main content

The strategic use of corporate philanthropy: building societies and demutualisation defences

Buy Article:

$51.00 plus tax (Refund Policy)

Abstract:

This paper examines the strategic use of corporate philanthropy in the 1990s by UK building societies faced with an intensification of societal pressure to change legal form from mutual to corporate status. While the economic case for mutuality has been made elsewhere, this paper examines the observation that community relationships were thought by management to be capable of assisting in the strategic positioning of mutual societies with regard to their legal form. By increasing charitable giving to respond to the level of societal scrutiny and discussion on the issue of mutuality, this paper argues that charitable giving, as one proxy for community involvement, was used as a strategic tool to deflect calls for demutualisation, thereby preserving the existing mutual status of building societies.

Document Type: Research Article

DOI: http://dx.doi.org/10.1111/j.1467-8608.2007.00507.x

Affiliations: 1: Principal Lecturer in Accounting at Newcastle Business School, Northumbria University, Newcastle-upon-Tyne, UK 2: Senior Lecturer in Accounting at Newcastle University, Newcastle-upon-Tyne, UK; and

Publication date: October 1, 2007

bpl/beer/2007/00000016/00000004/art00002
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more