Perils and possibilities: achieving best evidence from focus groups in public health research

Authors: Willis, Karen¹; Green, Julie²; Daly, Jeanne¹; Williamson, Lara³; Bandyopadhyay, Mridula¹

Source: Australian and New Zealand Journal of Public Health, Volume 33, Number 2, April 2009 , pp. 131-136(6)

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Abstract:

Objective: Focus group research is often seen as a cost-effective way of gathering evidence from multiple research participants about the diversity of their views, experiences or beliefs. Our objective is to argue that focus group research only fulfils its potential if analysis of individual views is extended to include analysis of interaction between participants, so that we learn more why people hold these views.

Approach: We outline the literature on focus group research, contrasting the `quick-and-easy' approach with the demands of studies that are designed, conducted and analysed in a methodologically rigorous way to yield high quality public health evidence.

Conclusion: Well-conducted focus groups contribute good evidence for public health decision making. The challenges of conducting high-quality studies should not be underestimated, and must involve rigorous analysis of both interaction and content.

Keywords: focus groups; qualitative; evidence

Document Type: Research article

DOI: http://dx.doi.org/10.1111/j.1753-6405.2009.00358.x

Affiliations: 1: Mother and Child Health Research, La Trobe University, Victoria 2: Royal Children's Hospital Education Institute, Department of Paediatrics and Melbourne Graduate School of Education, The University of Melbourne, Victoria 3: McCaughey Centre, University of Melbourne, Victoria

Publication date: 2009-04-01