Smoke and Mirrors: Inverting the Discourse on Tobacco

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Understanding the mechanisms that construct and maintain the taken-for-granted, “common sense” understandings of everyday life is an essential prerequisite for reconfiguring conditions in more progressive directions. Highlighting particular moments, when these processes can be made visible, and drawing appropriate insights from such interrogations is useful not only for illuminating the fundamental malleability of “common sense” (itself a crucial element of change), but also for providing suggestive strategies and tactics for effectuating change. Here the construction and reconstruction of the “common sense” around tobacco is offered as an instructive case.

Keywords: common sense; hegemony; social change; tobacco

Document Type: Research Article


Affiliations: School of Geography and Development, University of Arizona, Tucson, AZ 85721, USA;, Email:

Publication date: September 1, 2010

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