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A Special Brand of Sausage

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Abstract:

Abstract: 

At our institution, the next iteration of the corporatization of higher education is the creation of a university brand. This brands us as academics and creates its own landscape of consumption. It also raises troubling issues about academic freedom.

Keywords: academic freedom; branding; education

Document Type: Research Article

DOI: https://doi.org/10.1111/j.1467-8330.2008.00634.x

Affiliations: Department of Geography, DePaul University, Chicago, IL, USA; ; ehague@depaul.edu, Email: wcurran@depaul.edu

Publication date: 2008-11-01

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