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Broccoli and Desire

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Tracing the commodity chain of broccoli from Nashville, Tennessee supermarkets to Maya farmers in highland Guatemala, this paper examines relations of desire and political economic power. We argue that the global broccoli trade is shot through with desires—desires of Western consumers to eat healthy foods as well as desires for Maya farmers to get ahead economically. Such desires simultaneously subvert and sustain the hegemonic constellations that anchor crucial nodes in the international broccoli trade.

Keywords: Guatemala; agriculture; consumption; desire; food; neoliberalism

Document Type: Research Article

DOI: http://dx.doi.org/10.1111/j.1467-8330.2007.00519.x

Affiliations: 1: Department of Anthropology, Washington University, St Louis, MO, USA;, Email: pbenson123@gmail.com 2: Department of Anthropology, Vanderbilt University, Nashville, TN, USA;, Email: edward.f.fischer@vanderbilt.edu

Publication date: November 1, 2007

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