If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Free Content A Consumer Vision for Sustainable Fashion Practice

 Download
(HTML 79.8kb)
 
or
 Download
(PDF 638.6kb)
 

Or sign up for a free trial

Download Article:

Abstract:

Sustainability in fashion is going to require transformative changes in the practices of all involved: designers, manufacturers, marketers, and consumers. But consumers especially need a vision for sustainable fashion practice. This study directs attention toward a new type of fashion practice based on transformative acts in the consumption process. The research objective was to examine fashion practices related to a consumer’s desire for a unique appearance and sources of clothing acquisition. Female university students (n = 97) of a Midwestern university in the USA completed the Desire for Unique Consumer Products (DUCP) Scale developed by Lynn and Harris. Of this group, sixteen were chosen for in-depth interviews based upon their high and low DUCP score and clothing sources they used: regular or frequent vintage wearers, occasional vintage wearers, and new clothing wearers. Participants were interviewed to determine how they defined and implemented a unique appearance. Wearers of both vintage and new clothing with high DUCP scores used a greater variety of unique pieces from different clothing sources and put them together in unexpected ways. Subjects who were regular vintage wearers had a higher desire for unique consumer products according to the DUCP scale than the new clothing wearers. If encouraged, such individuals could become a guilt-free model for sustainable practices in the future.

Keywords: acquisition; aesthetics; appearance; dress; sustainability; uniqueness; vintage

Document Type: Research Article

DOI: http://dx.doi.org/10.2752/175693811X12925927157054

Affiliations: 1: Email: kreiley@umn.edu 2: Email: mdelong@umn.edu

Publication date: May 1, 2011

More about this publication?
  • Fashion Practice is the first peer-reviewed academic journal to cover the full range of contemporary design and manufacture within the context of the fashion industry. Fashion Practice provides a much-needed forum for topics ranging from design theory to the impact of technology, economics, and industry on fashion practice.

    Interdisciplinary and wide-ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice; sustainability and ethical decision making within the industry; micro- and nano-technologies within the fashion context; “smart” textiles and digital fashion; materials, design, concepts and interdisciplinary process; fashion consumption and production from retail/e-tail to performance fashion; new developments in fashion and clothing retail.

Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
UA-1313315-20
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more