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Integrating Digital Imaging Technology into a Small Professional Photographic Company Through Knowledge Transfer Partnership

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Abstract:

In the design sector knowledge transfer partnerships are multifaceted collaborations which impact on organizational structures and operations, offer opportunities to develop applied research, and facilitate the development of skills for the individual.

This paper discusses the project development of a KTP programme between a Belfast commercial and advertising photographer and the University of Ulster design school: from initial placement visits, through the project definition process, the subsequent running of the project (its strengths and weaknesses), and its long-term effects. The project focuses predominantly upon the integration of digital imaging technologies into a traditional film-based creative commercial practice. It does this by looking at the sequencing of processes involved: purchasing equipment, developing new working methods, adopting new processes and ultimately offering a broader range of services. It also looks at personnel retraining, the inevitable redundancy of old technologies, and the threats posed by rapid change.

The paper concludes with an impact assessment on: the development of the 'digital darkroom', the expansion of imaging services, the effect of technology on archiving and photo library operations, the integration of e-commerce solutions, and the potential for future development.

Keywords: APPLIED RESEARCH; IMAGING; KNOWLEDGE TRANSFER; RAPID DESIGN AUDITING; TACIT KNOWLEDGE

Document Type: Research Article

DOI: http://dx.doi.org/10.2752/146069206789331384

Publication date: November 1, 2006

More about this publication?
  • Established in 1998, The Design Journal is an international, refereed journal covering all aspects of design. The journal welcomes articles on design in both cultural and commercial contexts. The journal is published four times a year and provides a forum for design scholars, professionals, educators, and managers worldwide. It publishes thought-provoking work that will have a direct impact on design knowledge and that challenges assumptions and methods, while being open-minded about the evolving role of design.
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