Author: Gotzsch, Josiena
Source: The Design Journal, Volume 9, Number 2, July 2006 , pp. 16-24(9)
Publisher: Bloomsbury Journals (formerly Berg Journals)
Abstract:Product evoke happy memories, surprise us and reflect our position in society. They also call attention to an innovative concept or communicate a brand identity. These aspects contribute to the product's attraction and are important in competitive markets.
This paper analyses the messages incorporated in product design. Based on a review of literature, a framework is developed that structures a product's communication into three main groups: expressions about the product itself, expressions about its user and expressions about the company. Categorizing these signs in detail enables one to identify those expressions that are essential to a new product's design.
Document Type: Research Article
Publication date: 2006-07-01