The phenomenon 'design' in Germany seems to be a success story. The phenomenon itself is only one side of the coin. The way we communicate about it is the other side. In other words, let us pay close attention to the words that carry our discourse. And the word central to the design
discourse is 'design' itself. The word 'design' seems to be omnipresent in the German media and in advertising (Figure 1). For example, in the last 15 years, the word and all its composite forms has been used a total of 334,252 times in 195,879 different articles in the daily press in the
German-speaking area (Figure 2), in political and church weeklies, business magazines, the major opinion-forming organs and the small regional papers.
Established in 1998, The Design Journal is an international, refereed journal covering all aspects of design. The journal welcomes articles on design in both cultural and commercial contexts. The journal is published four times a year and provides a forum for design scholars, professionals, educators, and managers worldwide. It publishes thought-provoking work that will have a direct impact on design knowledge and that challenges assumptions and methods, while being open-minded about the evolving role of design.