The Application of Animal Forms in Automotive Styling

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This paper describes how animal forms can be seen in the styling of modern motorcars. Many animals are highly optimized for fast movement and this produces aesthetic features such as curvaceous forms, symmetry, wholeness and distinctive body profiles. All of these features can be seen in modern car styling. Since people generally associate animals with elegance and efficiency, the use of animal forms in car styling can lead to forms with a wide appeal. In addition, the use of animal forms is inherently compatible with functional requirements because of the high level of optimization of natural forms.

Document Type: Research Article


Publication date: November 1, 2004

More about this publication?
  • Established in 1998, The Design Journal is an international, refereed journal covering all aspects of design. The journal welcomes articles on design in both cultural and commercial contexts. The journal is published four times a year and provides a forum for design scholars, professionals, educators, and managers worldwide. It publishes thought-provoking work that will have a direct impact on design knowledge and that challenges assumptions and methods, while being open-minded about the evolving role of design.
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