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Building Emotions in Design

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How we emotionally experience things in our lives is becoming a topic of increasing importance in design, from the way it is practised in industry to the way it is taught in schools, colleges and universities. The recent demand is for designers to make provision for the full experience of the user whilst creating a broadening strategic offering. This paper discusses the growing need to become more sensitive to emotions in design and uses examples from design practice to illustrate an approach that helps us as designers build relationships between members of the design team, build deep personal insight of our own and other people's experiences, and provide a solid foundation that contributes towards crafting shared design visions.

Document Type: Research Article

DOI: http://dx.doi.org/10.2752/146069203789355264

Publication date: November 1, 2003

More about this publication?
  • Established in 1998, The Design Journal is an international, refereed journal covering all aspects of design. The journal welcomes articles on design in both cultural and commercial contexts. The journal is published four times a year and provides a forum for design scholars, professionals, educators, and managers worldwide. It publishes thought-provoking work that will have a direct impact on design knowledge and that challenges assumptions and methods, while being open-minded about the evolving role of design.
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