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This paper traces the origins of the concept of sustainable consumption and identifies some key theoretical and practical concerns. Distinguishing sustainable consumption from green consumerism, the potential implications for new product development and design are explored. The focus
is on the environmental impact of consumer products (as distinct from packaging). It is suggested that while a product-centred approach may underlie green consumerism, sustainable consumption implies 'sufficiency' as well as 'efficiency,' and broader psychological and socio-cultural considerations
must be taken into account. Designers will need to respond to increasing pressure for consumption patterns that have a reduced environmental impact.
Established in 1998, The Design Journal is an international, refereed journal covering all aspects of design. The journal welcomes articles on design in both cultural and commercial contexts. The journal is published four times a year and provides a forum for design scholars, professionals, educators, and managers worldwide. It publishes thought-provoking work that will have a direct impact on design knowledge and that challenges assumptions and methods, while being open-minded about the evolving role of design.