Design for the Information Society: What can We Learn from the Nokia Experience?

$32.99 plus tax (Refund Policy)

Or sign up for a free trial

Buy Article:

Abstract:

Traditionally, producers faced a binary choice when channelling new technologies into consumers' everyday lives. They pushed new science-based technology or adapted to often unimaginative market pull. The former isolated design from consumers, the latter from technology. The emerging information society aggravates the traditional trade-off into a dilemma. Many consumers fail to sufficiently comprehend new information technologies to meaningfully experience them, or to demand anything else from them. This article explores how Nokia, the world's leading producer of mobile phones, channels new technologies into the everyday lives of consumers. Interaction with consumers is a driver of design at Nokia. Nokia mixes and matches diverse new technologies with consumer groups according to each group's capacity to comprehend and experience these new technologies. We propose that Nokia's heuristic rules about organization of interaction with consumers may generalize beyond Nokia.

Document Type: Research Article

DOI: http://dx.doi.org/10.2752/146069200789390169

Publication date: July 1, 2000

More about this publication?
  • Established in 1998, The Design Journal is an international, refereed journal covering all aspects of design. The journal welcomes articles on design in both cultural and commercial contexts. The journal is published four times a year and provides a forum for design scholars, professionals, educators, and managers worldwide. It publishes thought-provoking work that will have a direct impact on design knowledge and that challenges assumptions and methods, while being open-minded about the evolving role of design.
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
UA-1313315-20
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more