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The Aravind Eye Care System reinvented the rules of business to restore sight to the blind. Based in India, it is the world's largest provider of eye care and delivers surgical outcomes that equal or surpass those of developed countries - at less than 1 per cent of the cost. In thirty-five years it has treated over 32 million patients, the vast majority for free. Those who can pay choose what they pay, and there is no paperwork. Refusing to rely on donations, Aravind is self-sustaining and highly profitable. Its baffling model is the subject of a popular Harvard Business School case study and has won admiration from Peter Drucker, Bill Clinton, and Muhammud Yunus. Infinite Vision is the first book to probe Aravind's history and the distinctive philosophies, practices, and values that unleashed its phenomenal success.

The authors share Aravind's improbable evolution from an eleven-bed eye clinic founded by Dr. G. Venkataswamy, a retired surgeon with crippled fingers, no money, and a magnificent dream. Drawing inspiration from his spirituality and, of all things, the low-cost, high-volume, standardized approach of fast-food franchises, Dr. V. and his team (which includes thirty-five ophthalmologists from his family) created an organization that has treated everyone from penniless farmers to the president of India.

How does Aravind flourish while flouting conventional logic at every turn? What can enterprises worldwide learn from it? Infinite Vision reveals the power of a model that integrates innovation with empathy, service with business principles, and inner change with outer transformation. It shows how choices that seem naive or unworkable can, when executed with wisdom and integrity, yield powerful results - results that light the eyes of millions.

Publisher: Berrett-Koehler Publishers in association with GSE Research

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Articles

Free Content Preliminary Material
pp. i-xiv(14)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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The Power and Paradox of Aravind
pp. 1-8(8)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Of Burgers and Blindness
pp. 9-26(18)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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When Free is Not Enough
pp. 27-42(16)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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This Case Won't Fly
pp. 43-54(12)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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An Eye Doctor by Sheer Accident
pp. 55-66(12)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Get Less, Do More
pp. 67-71(5)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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The Power of Creative Constraints
pp. 72-91(20)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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You Don't Find People, You Build Them
pp. 92-105(14)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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The Question of the Greedy Doctor
pp. 106-118(13)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Humankind is a Work in Progress
pp. 119-130(12)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Dr. V's Practice of Perfect Vision
pp. 131-144(14)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Manufacturing a Revolution
pp. 145-156(12)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Maximize Service, Not Profit
pp. 157-164(8)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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The Flip Side of a Visionary
pp. 165-176(12)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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If We Can Do It, So Can You
pp. 177-196(20)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Aravind is Like Kilimanjaro
pp. 197-207(11)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Business, Politics, and Prahalad's Dare
pp. 208-225(18)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Aravind in America
pp. 226-232(7)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Same Same but Different
pp. 233-241(9)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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All Will Pass from the Earth
pp. 242-253(12)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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The Bottom is Moving Up
pp. 254-266(13)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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A Place to Practice Truth
pp. 267-281(15)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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Free Content Supplementary Material
pp. 282-324(43)
Authors: Mehta, Pavithra K.; Shenoy, Suchitra

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