The Natural Look: American Style in the 1970s
Author: Welters, Linda
Source: Fashion Theory: The Journal of Dress, Body & Culture, Volume 12, Number 4, December 2008 , pp. 489-510(22)
Publisher: Berg Publishers
Abstract:
The natural look was a trend of the 1970s that emphasized a natural appearance in hair, clothing, makeup, and accessories. The natural look arose from antagonisms in several oppositional cultures at different times, each involving a rejection of mainstream fashion. The natural look is divided into six categories: Natural Body, Natural Hair and Cosmetics, Natural Materials, Handcrafted Clothing and Accessories, and “Nature Sells Fashion. This article examines the sites of opposition that led to the natural look, the manifestation of “natural in fashion, and its lasting effect on fashion and appearance into the twenty-first century.Keywords: back-to-the-earth movement; beat generation; hippies; oppositional cultures; natural look
Document Type: Research article
DOI: http://dx.doi.org/10.2752/175174108X346959
Affiliations: 1: Email: LWELTERS@uri.edu
Publication date: 2008-12-01
- Subscribe to this Title
- ingentaconnect is not responsible for the content or availability of external websites
- In this: publication
- By this: publisher
- In this Subject: Arts (General)
- By this author: Welters, Linda

Shopping cart
Receive new issue alert
Get Permissions