Authors: Park, Juyeon¹; DeLong, Marilyn²

Source: Fashion Practice The Journal of Design Creative Process & the Fashion Industr, Volume 1, Number 1, May 2009 , pp. 87-108(22)

Publisher: Berg Publishers

Abstract:

For any technological innovation to be adopted within a corporation, the role of the user must be considered in the acceptance process. As an effective strategy to gain empirical data, a case study method was employed to examine user perceptions in a world leading US footwear company. The company's own patented prototyping technology, called the Virtual Sampling (VS) system, was selected for study in 2007. Employees who were using the VS system were invited to respond to a Web questionnaire that included both qualitative and quantitative questions about the technology. Three main findings emerge from the study: 1) in the process of implementing a technology in an organization, there are external variable(s) that identify relative user groups within the organization; 2) different user groups tend to have different levels of perception of the technology and evaluate adoption and implementation from that perspective; 3) however, no matter which groups they belong to, technology users in the organization are likely to follow a similar evaluation path, from technology adoption to full implementation. With a higher initial expectation, the perceived usefulness of the new technology improves and consequently, its implementation appears more robust. The ultimate goal of the research is to theorize user acceptance behavior of technology adoption and implementation in organizations, with the expectation of providing better organizational strategies for new technology adoption and use.

Keywords: user perceptions; technology adoption; technology implementation; virtual sampling; footwear production; case study

Document Type: Case report

DOI: http://dx.doi.org/10.2752/175693809X418865

Affiliations: 1: Email: jypark@cahs.colostate.edu 2: Email: mdelong@umn.edu

Publication date: 2009-05-01

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