..If It Ain't Alberta, It Ain't Beef
Local Food, Regional Identity, (Inter)National Politics

Author: Blue, Gwendolyn

Source: Food, Culture and Society: An International Journal of Multidisciplinary Research, Volume 11, Number 1, March 2008 , pp. 69-85(17)

Publisher: Berg Publishers

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Abstract:

This paper examines the emergence of Alberta beef as a defining feature of Albertan identity. Contrary to dominant public discourse, cattle production and beef consumption are not natural, inevitable nor politically neutral features of Alberta's history and culture. Rather, they have been established as such by tourist marketing, industrialization and market globalization. The emergence of BSE in Alberta's cattle herd in 2003 served to galvanize the link between beef and regional identity, and also to foster a link between contradictory discourses of provincialism and nationalism.

Keywords: REGIONAL FOOD; NATIONAL/PROVINCIAL IDENTITY; BSE; BEEF PRODUCTION AND CONSUMPTION

Document Type: Research article

DOI: http://dx.doi.org/10.2752/155280108X276168

Publication date: 2008-03-01

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Formerly, The Journal for the Study of Food and Society (ISSN: 1528-9796). Click here to see all previous issues.
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