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Positioning of the Organization in the Target Markets Using the Modified Three Dimensional Matrix Model on the Example of Transport Education Market of the Republic of Sakha (Yakutia) of the Russian Federation

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Results of the research devoted to study and enhancement of methodology and tools of strategic management are provided. In this work the main theoretical aspects and methodology of positioning of the organizations using matrix approaches are studied and covered. An element of scientific novelty and innovation is development of the new modified matrix model of determination of the target markets differing in application of two-dimensional measurement of the three-factorial matrix allowing to simplify and optimize positioning of the organization on target segments of the market. Advanced tools represent the modified three-dimensional matrix model (Filippov’s Matrix) allowing to increase efficiency of the target markets choice in the course of strategy development and strategic planning performance.
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Keywords: Ansoff Matrix; Filippov’s Matrix; GE-MK Matrix; Strategic Management; Strategy; Target Market; Three Dimensional Business Definition Model

Document Type: Research Article

Affiliations: Road Faculty, North-Eastern Federal University, Yakutsk, 677000, Russia

Publication date: 01 October 2017

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