Understanding the Effects of Indonesia Credit Card Ownership Limitation Policy Through Customer Perspective in Online Forum
Online forum has become one of the famous place to discuss about some thing beside social media. At the end of 2012, The Central Bank of Indonesia (BI), issues the policy about new mechanism of credit card ownership according to The Central Bank of Indonesia Policy (PBI) No 14/2PBI/2012 which continued by The Central Bank of Indonesia Circular Letter (SE BI) No 14/27/DASP. This paper using the word weighted to analyzes the sentiment about the new policy of credit card ownership from online community forum. The event analysis shows on 5 October 2012 as the intensive discussion about this new policy. The result that most of them are neutral sentiment (47%), positive (29%), and negative (27%).
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Document Type: Research Article
Publication date: 2015-06-01
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