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CHANGING EATING HABITS IN EUROPE CASE STUDY IN SOUTH MORAVIAN REGION, CZECH REPUBLIC

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Abstract:

The lifestyles of Europeans have changed over the last decade and it also lead to changes in eating habits. With decreasing amounts of time spent with physically demanding activities and inadequate calories intake, we face growing rate of obesity and health problems. The paper presents results of questionnaire survey among inhabitants of South Moravian Region n 2100 of the Czech Republic, conducted in November and December 2008, focused on exploration of their eating habits, reasons that lead to them, and attitudes to various issues connected with eating preferences. As the factors influencing their present eating habits, respondents stress the impact of their family eating habits and their parents as an example, the second factor is their job or school attendance and its impact on their daily schedule, and choice of meals available at their place of regular consumption. The paper provides suggestions for further comparative research in other countries in order to explore whether the changes are typical for the Czech Republic, or rather global.

Keywords: CHANGING EATING HABITS IN EUROPE CASE STUDY IN SOUTH MORAVIAN REGION, CZECH REPUBLIC

Document Type: Research Article

DOI: https://doi.org/10.5848/APBJ.2012.00040

Publication date: 2012-01-01

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  • The International Journal of Management Cases (IJMC) developed in 2002 from its predecessor The Journal of Management Cases, and present case studies across a broad range of management disciplines. The IJMC is the official journal of the CIRCLE Research Centre. CIRCLE (Centre for International Research Consumers, Locations and their Environments) is a virtual research group spreading over 70 universities.
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