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Educational tourism can be divided into three main parts: General interest in education during tourism trips, educational tourism for elderly tourists, and educational tourism for students. Although Alexandria possesses various educational tourism attractions, it didn't emerge as an independent tourism pattern in the city tourism map. Therefore this study aims at: 1 Providing a development, marketing perspective for educational tourism to versify types of tourism in Alexandria, 2 Analyzing the governmental role in managing this type of tourism to help them to set policies and strategies to develop educational tourism in Alexandria, 3 Analyzing the actual status of travel agencies in Alexandria to assess their role to develop this type.

To achieve these objectives, questionnaires were distributed first to a sample of travel agencies to analyze the present status with regard to educational tourism among their activities. The second part depends on interviews with some managers in different educational tourism attractions to assess their views about educational tourism. The study concludes that Alexandria University makes efforts to make agreements with other countries to increase number of foreign students but it doesn't provide suitable accommodation for these students. Furthermore, there are deficiencies in developing and marketing educational tourism for both the government and the private sectors.

Keywords: education tourism; interpretation; marketing

Document Type: Research Article


Publication date: 2012-01-01

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  • The International Journal of Management Cases (IJMC) developed in 2002 from its predecessor The Journal of Management Cases, and present case studies across a broad range of management disciplines. The IJMC is the official journal of the CIRCLE Research Centre. CIRCLE (Centre for International Research Consumers, Locations and their Environments) is a virtual research group spreading over 70 universities.
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