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TRADITIONAL AND NEW ELEMENTS IN STRATEGIC THINKING

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Abstract:

The past two decades have changed the operational conditions of companies. The spread of globalization, IT and the internet have generated unprecedented gains and their effective interconnections have produced new conditions for competition, new ways of rating value and accelerated changes. Has strategic thinking been reshaped as well

We might think that the turbulent environment has swept away the important results of strategic thinking, thus a change in paradigm will have to follow. The researcher browsing through some articles on strategic management in prestigious journals issued over the past decade encounters something else. We can see that the course of the evolutionary development of strategic thinking characterized by the past four or five decades has been continued. However, it has been adapted to environmental changes and the formal start up and central elements of the strategies have undergone significant transformation. The existence of a major financial and economic crisis a compelling condition to force a change in corporate strategy is mostly missing from studies found in professional journals up until 2008, and again this proves the limits of forecasts.

The research in the professional literature from the perspective of methodology qualifies for a kind of processing References used here are studies published in leading strategic journals during the past decade, selected through personal reflection on taste, field of interest and the earlier activities of the researcher

Keywords: economic crisis; forecast methods; globalization; strategic planning; strategy

Document Type: Research Article

DOI: https://doi.org/10.5848/APBJ.2012.00015

Publication date: 2012-01-01

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  • The International Journal of Management Cases (IJMC) developed in 2002 from its predecessor The Journal of Management Cases, and present case studies across a broad range of management disciplines. The IJMC is the official journal of the CIRCLE Research Centre. CIRCLE (Centre for International Research Consumers, Locations and their Environments) is a virtual research group spreading over 70 universities.
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