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EVENTS AND DESTINATION MANAGEMENT CAR LAUNCH IN LISBON

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This paper will explore the Events industry and will characterize it as such, in particular on its conceptual definition, its organizational structure and actors, the relationship between the Tourism Industry and Events and its impacts social, cultural, environmental, economical.

In the second and most practical part, we analyze a medium-sized event a car launch of an international known brand for its vendors and dealers worldwide during 16 consecutive days.

The focus of this study is the impact of the event in a square located in an old district of Lisbon, known for its urban harmony and its quiet everyday life.
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Keywords: EVENTS AND DESTINATION MANAGEMENT CAR LAUNCH IN LISBON

Document Type: Research Article

Publication date: 2012-01-01

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  • The International Journal of Management Cases (IJMC) developed in 2002 from its predecessor The Journal of Management Cases, and present case studies across a broad range of management disciplines. The IJMC is the official journal of the CIRCLE Research Centre. CIRCLE (Centre for International Research Consumers, Locations and their Environments) is a virtual research group spreading over 70 universities.
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