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MOBILITY OF SPECIAL INTEREST GROUPS: SIGHT AND HEARING IMPAIRED IN FOCUS

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Abstract:

Mobility is probably one of the most important factors affecting a person's quality of life. However, there are many groups with restricted or limited mobility. The paper is targeted at the sight and hearing impaired who are often not recognised as a group for their own with special needs and expectations regarding mobility services. As a consequence convenient solutions are missing or do not fit the needs of people with sight or hearing impairments who more and more often refrain from undertaking journeys both on short shopping, visits, etc. or longer distances going on holiday.

This Paper presents the findings of a qualitative short study as well as the first results of largescale co-operative Project MoViH funded by the Austrian Research Promotion Agency.

The results are split according to the two groups of sight and hearing impaired passengers. Additionally the barriers they encounter and possible measures and solutions that might incentivise them in using public transport will be detailed. Furthermore an outlook is provided on the possible effects of these findings for the tourism industry.

Keywords: customer behaviour; mobility; public transport; special interest groups

Document Type: Research Article

DOI: https://doi.org/10.5848/APBJ.2012.00004

Publication date: 2012-01-01

More about this publication?
  • The International Journal of Management Cases (IJMC) developed in 2002 from its predecessor The Journal of Management Cases, and present case studies across a broad range of management disciplines. The IJMC is the official journal of the CIRCLE Research Centre. CIRCLE (Centre for International Research Consumers, Locations and their Environments) is a virtual research group spreading over 70 universities.
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