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Web 2.0 includes collaborative and interactive Internet tools where individuals can easily share, create, and contribute to global conversations. One of fields where Web 2.0 can be efficiently applied is in higher education. Students have embraced Web 2.0 and actively use it in everyday'
life by changing the way they communicate within and outside of school, through many Web 2.0 applications. These applications are emerging with educational potential thanks to unique opportunities of Web 2.0 for improvement of teaching tools in practice, collaboration, communication, individual
expression, and literacy. The aim of this paper is to investigate current situation in application of Web 2.0 as a teaching tool. The paper critically analyses important issues related to the Web 2.0 impact on students' interest in particular courses. The paper examines recent literature
about the Web 2.0 concept and its implications on teaching. The core of the paper is empirical research conducted among university teachers and students, which has been set to deliver the answers to the research questions and hypothesis in light of current understanding of this phenomenon
and possibilities of application of Web 2.0 tools on a conceptual and operational level.
The International Journal of Management Cases (IJMC) developed in 2002 from its predecessor The Journal of Management Cases, and present case studies across a broad range of management disciplines. The IJMC is the official journal of the CIRCLE Research Centre. CIRCLE (Centre for International Research Consumers, Locations and their Environments) is a virtual research group spreading over 70 universities.