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Consumers have always been an interesting topic to research and analyse. Their actions are the basic function of any economic, social and cultural activity. The academic and practical developments from examining consumer behaviour in its natural environment has given us a wide choice of historical models that academics base their subjective analysis of Key performance indicators on; branding perception of decision making, retailing and the product, promotional, price and distribution mixes. As this is the basis for a successful commercial enterprise, CIRCLE International (centre for international research in consumers, locations, environments) was created in 2009.This book is a compilation of best papers from CIRCLE to give a valuable insight into the world of Consumer Behaviour.

Publisher: Access Press UK in association with GSE Research

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Free Content Preliminary material
pp. i-xviii(18)
Author: Kaufmann, Hans Ruediger

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Post-Purchase Behaviour: Differentiation as to B2B and B2C and Market Power
pp. 269-293(25)
Author: Kaufmann, Hans Ruediger

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