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Chaotics: The Business of Managing and Marketing in the Age of Turbulence

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence; prepare scenarios; predict resulting vulnerabilities and opportunities; develop responses to ensure long-term resilience and success; avoid risk while advancing the interests of the company; build flexibility into the balance sheet; price strategically; adjust products to meet new customer values. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Publisher: AMACOM in association with GSE Research

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Articles

Free Content Preliminary Material
pp. i-xv(15)
Authors: KOTLER, Philip; CASLIONE, John A.

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Introduction: Meeting the New Challenges
pp. 1-4(4)
Authors: KOTLER, Philip; CASLIONE, John A.

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The World Has Entered a New Economic Stage: From Normality to Turbulence
pp. 5-42(38)
Authors: KOTLER, Philip; CASLIONE, John A.

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Management's Wrong Responses to Turbulence Now Become Dangerous
pp. 43-68(26)
Authors: KOTLER, Philip; CASLIONE, John A.

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The Chaotics Model: Managing Vulnerability and Opportunity
pp. 69-100(32)
Authors: KOTLER, Philip; CASLIONE, John A.

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Designing Marketing Systems for Resilience
pp. 139-166(28)
Authors: KOTLER, Philip; CASLIONE, John A.

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Thriving in The Age of Turbulence: Achieving Business Enterprise Sustainability
pp. 167-189(23)
Authors: KOTLER, Philip; CASLIONE, John A.

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Free Content Supplementary Material
pp. 191-208(18)
Authors: KOTLER, Philip; CASLIONE, John A.

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