Skip to main content

Free Content Marketing OA journals now that authors are customers: the role of RSS

Download Article:
(PDF 78.5 kb)

Or sign up for a free trial


The article discusses the emergence of authors as consumers with considerable purchasing power in the publishing chain of a new publishing economic model whereby open access (OA) articles are available free of charge to all readers, whilst revenue to cover publication costs comes from authors' fees. Some early evidence suggests that publishers are engaged in competition for the new consumers, and their efforts are shifting from marketing and selling subscriptions, to marketing and selling publishing venues (OA journals). Within this context, the article suggests that RSS is a very important cost-effective marketing tool if used properly and can play an important role in the marketing and dissemination process of OA articles, in particular when those articles are published in hybrid journals. The article presents real examples of TOC RSS feeds produced by leading publishers and shows that the benefits and effectiveness of those RSS fees are directly related with the availability, quality and richness of its content.

Document Type: Regular Paper


Publication date: January 1, 2013

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to If you do not have a password contact
    SSP members: log in to the Member Center using your membership username and password. Further information


Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more
Real Time Web Analytics