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A new now with added Drupal

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This case study describes a two year co-development project involving BMJ Group and HighWire Press to redesign and migrate the company's flagship website,, to Drupal. The new site went live in November 2011. The project achieved its five main objectives: (i) to boost discoverability of new content; (ii) increase user engagement; (iii) increase traffic; (iv) promote the site's channels (research, education, comment, news, multimedia, specialties); and (v) drive referrals to other BMJ Group product sites.
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Document Type: Case Report

Publication date: 2012-10-01

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  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

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    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at [email protected] for information on how to continue access to this title.
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