Skip to main content

Free Content A new bmj.com: now with added Drupal

Download Article:
 Download
(PDF 469 kb)
 

Or sign up for a free trial

Abstract:

This case study describes a two year co-development project involving BMJ Group and HighWire Press to redesign and migrate the company's flagship website, bmj.com, to Drupal. The new site went live in November 2011. The project achieved its five main objectives: (i) to boost discoverability of new content; (ii) increase user engagement; (iii) increase traffic; (iv) promote the site's channels (research, education, comment, news, multimedia, specialties); and (v) drive referrals to other BMJ Group product sites.

Document Type: Case Report

DOI: http://dx.doi.org/10.1087/20120409

Publication date: October 1, 2012

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org

alpsp/lp/2012/00000025/00000004/art00009
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more