Selling to the BRIC: the background to the scholarly publishing market in India
Author: Malik, Rakesh
Source: Learned Publishing, Volume 25, Number 3, July 2012 , pp. 213-218(6)
Abstract:This article provides an overview of the Indian scholarly publishing market in terms of the demographics, market verticals, research institutions, sources and patterns of funding, and the burgeoning potential of the globalised Indian economy. It explores the feasibility for entry of international publishers and tried and tested business models. The analysis covers the nuances of the growth drivers and inhibitors, the current success and status of existing players, and the key challenges.
Document Type: Research Article
Publication date: July 1, 2012
- Editor in Chief: Alan Singleton
North American Editor: Diane Scott-Lichter
Reviews Editor: Pippa Smart
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