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Selling to the BRIC: the background to the scholarly publishing market in India

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This article provides an overview of the Indian scholarly publishing market in terms of the demographics, market verticals, research institutions, sources and patterns of funding, and the burgeoning potential of the globalised Indian economy. It explores the feasibility for entry of international publishers and tried and tested business models. The analysis covers the nuances of the growth drivers and inhibitors, the current success and status of existing players, and the key challenges.

Document Type: Research Article


Publication date: July 1, 2012

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  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
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    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at for information on how to continue access to this title.

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