Selling to the BRIC: China – understanding and improving your footprint
Abstract:This article starts with a consideration of the demographic and economic background to China's development. It then goes on to clarify and explain unique factors of the Chinese academic journals market which publishers need to know about and consider. It looks at this from a sales market perspective and also from that of authorship and content creation. It helps give a roadmap and outline to publishers who want to understand and improve their local footprint.
Document Type: Research Article
Publication date: 2012-04-01
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