Free Content Selling to the BRIC: China – understanding and improving your footprint

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This article starts with a consideration of the demographic and economic background to China's development. It then goes on to clarify and explain unique factors of the Chinese academic journals market which publishers need to know about and consider. It looks at this from a sales market perspective and also from that of authorship and content creation. It helps give a roadmap and outline to publishers who want to understand and improve their local footprint.

Document Type: Research Article


Publication date: April 1, 2012

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to If you do not have a password contact
    SSP members: log in to the Member Center using your membership username and password. Further information

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