Free Content The role of the aggregator: using third-party suppliers to reach the market

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Abstract:

As e-books start to move from experimentation to expansion in certain sectors and regions of the world, this paper looks to take a fresh approach to the conundrum of aggregator choice. Is the aggregator route the right decision for all types of publisher? What should publishers be looking for in an aggregation partner? What should be expected or requested both in terms of basic provision as well as value-added services. And what will the aggregators expect from their publishing partners? With an emphasis on practical suggestions and tips on how all parties can get the most out of the relationship, this paper explores how things are changing as digital moves to front of stage.

Document Type: Research Article

DOI: http://dx.doi.org/10.1087/20100413

Publication date: October 1, 2010

More about this publication?
  • Editor in Chief: Alan Singleton
    North American Editor: Diane Scott-Lichter
    Reviews Editor: Pippa Smart

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org
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