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The role of the aggregator: using third-party suppliers to reach the market

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As e-books start to move from experimentation to expansion in certain sectors and regions of the world, this paper looks to take a fresh approach to the conundrum of aggregator choice. Is the aggregator route the right decision for all types of publisher? What should publishers be looking for in an aggregation partner? What should be expected or requested both in terms of basic provision as well as value-added services. And what will the aggregators expect from their publishing partners? With an emphasis on practical suggestions and tips on how all parties can get the most out of the relationship, this paper explores how things are changing as digital moves to front of stage.

Document Type: Research Article


Publication date: 2010-10-01

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

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    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at for information on how to continue access to this title.
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