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Free Content Whither print? Staying nimble in the face of uncertainty

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The American Meteorological Society (AMS), a medium-sized nonprofit society publisher, found in 2005 that many institutional subscribers were still receiving one or more of its nine journals in print format only. Since the future of print is increasingly uncertain, the AMS recently implemented a pricing strategy that encourages the migration of institutions to electronic, or at least electronic-plus-print, subscriptions. The change has had the desired impact, with most institutions activating online access; however, a large number have continued to receive the journals in print despite an increasing price differential between online-only and online-plus-print subscriptions. Given this, the AMS plans to continue to offer the print option as long as it is economically viable to do so, and is working toward a pricing structure in which online-only subscribers do not subsidize the print product.

Document Type: Case Report

DOI: http://dx.doi.org/10.1087/2009206

Publication date: April 1, 2009

More about this publication?
  • Editor in Chief: Alan Singleton
    North American Editor: Diane Scott-Lichter
    Reviews Editor: Pippa Smart

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org
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