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Free Content Innovation and the Wiley–Blackwell Compass Journals

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Abstract:

'Innovation' is one of those words, like 'challenge', which inspires different reactions in different people. Depending on one's background or job sector, it can either represent an exciting opportunity or a resource-draining waste of time. Yet innovate we must, to satisfy our markets' increasing expectations, especially in the online environment. Some brand leaders have separate 'laboratories' where new features and ideas are developed and floated for feedback. In the absence of such a dedicated space, there are several issues relating to innovation within a publishing organization. This article looks at how these are handled at Wiley–Blackwell in the Compass journals team, and tries to distil some working principles.

Document Type: Case Report

DOI: http://dx.doi.org/10.1087/095315108X248365

Publication date: January 1, 2008

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org

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