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A medical journal's beta site: experimentation at NEJM

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When continuous development becomes the norm on the social web, finding a way to put forward new development ideas to your audience and get their feedback at an early stage is the natural result. This article discusses how one major medical journal created a 'beta' site to support new online development and gather user feedback, speeding development initiatives and creating intrinsic value in the experimental environment. The goals of the site, organization of the teams, and practical and brand benefits are discussed.

Document Type: Case Report


Publication date: 2007-07-01

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

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    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at for information on how to continue access to this title.
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