Press releases and email notices increase local and global visibility of a small medical journal

Author: Sambunjak, Dario

Source: Learned Publishing, Volume 19, Number 4, October 2006 , pp. 267-271(5)

Publisher: Association of Learned and Professional Society Publishers

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Abstract:

To increase its visibility among the general public and the international scientific community, the Croatian Medical Journal (CMJ), a small journal from the so-called scientific periphery, introduced a media strategy of sending press releases to journalists and email notices to the newsdesk of a high-profile international scientific journal. Subsequent news coverage and the positive response of journalists show that press releases and targeted email notices increased international visibility of articles published in a small scientific journal, and improved communication with journalists as mediators of scientific information to the general public.

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Document Type: Research article

DOI: http://dx.doi.org/10.1087/095315106778690724

Publication date: 2006-10-01

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Editor in Chief: Alan Singleton
North American Editor: Diane Scott-Lichter
Reviews Editor: Pippa Smart

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