@article {Nicholas:October 2006:0953-1513:245,
	author = "Nicholas, David",
	author = "Huntington, Paul",
	author = "Dobrowolski, Tom",
	author = "Rowlands, Ian",
	title = "Ideas on creating a consumer market for scholarly journals",
	journal = "Learned Publishing",
	volume = "19",
	year = "October 2006",
	abstract = "Based upon the CIBER surveys of the behaviour of scholars using research journals online the authors propose a market structure for the publication of research in which payments would be made at the article level by individual users - using credits supplied by their institutions or research funders - broadly along the lines of the iTunes model.",
	pages = "245-249(5)",
	url = "http://www.ingentaconnect.com/content/alpsp/lp/2006/00000019/00000004/art00002"
	doi = "doi:10.1087/095315106778690698"
}