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Free Content Ask and they shall deceive: how what we ask drives what they tell us, and why it's mostly useless

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Abstract:

The author describes his experience of market research through surveys and focus groups. He proposes that both techniques are seriously flawed and offers a neurophysiological explanation of why that should be so.

Document Type: Research Article

DOI: http://dx.doi.org/10.1087/095315106777877557

Publication date: July 1, 2006

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
    ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
    SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org

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