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Information objects are hot, documents are not: the use of identifiers in online publishing

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The role of the Digital Object Identifier in allowing users to access required information with the minimum of effort and then to link to other relevant information is discussed. Its application to a commercial service at a high level of granularity, www. BlackwellSynergy. com, the online journal website of Blackwell Publishing Ltd, is described. The paper covers services for the user such as deep linking and discovery, services for the publisher such as viral marketing tools as well as a definition of an information object, and a possible future for the DOI.

Document Type: Research Article


Publication date: January 1, 2005

More about this publication?
  • Editor in Chief: Pippa Smart
    North American Editor: Judy Luther

    Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

    Learned Publishing articles are available free online to members of ALPSP and SSP.
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    Learned Publishing will be moving to Wiley-Blackwell as of January 1, 2016. Please contact the publisher at for information on how to continue access to this title.

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