Comparing print and online readership: matching perception to reality across media

Author: Anderson, Kent R.

Source: Learned Publishing, Volume 17, Number 4, October 2004 , pp. 313-315(3)

Publisher: Association of Learned and Professional Society Publishers

Buy & download fulltext article:

The full text is free.

View now:

PDF 85kb

Or sign up for a free trial

Free trial available!

Abstract:

Comparing the print and online readership is possible, and these comparisons can have dramatic effects on editorial and publishing perceptions. This article outlines the technique used at The New England Journal of Medicine, and discusses some of the ramifications.

Articles that cite this article?

Document Type: Research article

DOI: http://dx.doi.org/10.1087/0953151042321671

Publication date: 2004-10-01

More about this publication?

Editor in Chief: Alan Singleton
North American Editor: Diane Scott-Lichter
Reviews Editor: Pippa Smart

Learned Publishing is the journal of the Association of Learned and Professional Society Publishers, published in collaboration with the Society for Scholarly Publishing. The journal is published quarterly in January/April/July/October.

Learned Publishing articles are available free online to members of ALPSP and SSP.
ALPSP members: log in to www.alpsp.org. If you do not have a password contact info@alpsp.org
SSP members: log in to the Member Center using your membership username and password. Further information info@sspnet.org