Comparing print and online readership: matching perception to reality across media

Author: Anderson, Kent R.

Source: Learned Publishing, Volume 17, Number 4, October 2004 , pp. 313-315(3)

Publisher: Association of Learned and Professional Society Publishers

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Abstract:

Comparing the print and online readership is possible, and these comparisons can have dramatic effects on editorial and publishing perceptions. This article outlines the technique used at The New England Journal of Medicine, and discusses some of the ramifications.

Document Type: Research article

DOI: 10.1087/0953151042321671

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